Rapid Fire Rodeo with Dua Lipa

I directed, produced, and edited Rapid-Fire Rodeo with Dua Lipa for W Magazine’s Music Issue, a  video concept featuring Dua Lipa answering rapid-fire questions while riding a mechanical bull.

I led the project from concept through rollout, including creative direction, on-set direction, title development, edit, music and voiceover treatment, talent feedback, final delivery, and BTS/social asset prep across W’s digital channels. After the shoot, I managed a fast-turn edit and approval process, refining pacing, audio, color, graphics, and social cutdowns ahead of the Music Issue rollout.