I build creative teams and the systems that let ambitious work ship.

I’m a creative production leader based in New York. My work sits between the idea and the execution: figuring out what it will take to make something real, bringing the right people together, and building enough structure for the creative to stay strong.

I’ve spent the past five years at Apple, primarily on Apple News, where I lead a team of producers and creatives. I’ve also taken on major launches across Apple, serving as a central producer for Creator Studio and, more recently, the launch of Apple Music Hall.

Before Apple, I worked at Condé Nast, Ford Models, Smartly.io and Feather, often joining teams at a point when the ambition was ahead of the infrastructure. I built studios and production functions, established new ways of working, and helped launch firsts — from W Magazine’s first podcast to Feather’s first television campaign.

The through line in all of it is pretty simple: I like making complicated things easier to make. That usually means asking the hard questions early, seeing where things are likely to break, and building processes that work more than once. The best systems make the work easier without getting in the way of it.

I’m most at home when the work is ambitious, the path isn’t obvious, and there are a lot of moving pieces to bring together.

Experience

Apple

Senior Producer, Product Design & Marketing (Services)

2021–Present

Feather

Content Strategy Manager, Creative and Social

2021

Smartly.io

Producer, Global Creative Studio

2020–2021

W Magazine (Future Media)

Content Production Director

2019–2020

Ford Models

Head of Creative Content and Strategy

2018–2019

W Magazine (Condé Nast)

Creative Producer

2017–2018

Selected clients

Uber, Spotify, Amazon, Casper, HelloFresh, Vogue, Clinique, Chanel, Burberry, Dries Van Noten, Barneys New York, La Prairie, Moda Operandi, W Magazine, British Vogue, V Magazine.

Expertise

Leading and developing creative teams · Portfolio prioritization and resourcing · Budget planning, actualization and executive reporting · Agency, freelance and vendor frameworks · Production operations, tooling and workflow design · Localisation and global scale · AI in creative workflows

Formats

Film

Brand and launch films, series, TV and broadcast, livestreams

Photography

Campaign and editorial

Product and digital

In-app and on-device, App Store, web, paid and organic social

Physical

Out-of-home, print, retail, events and experiential

Audio

Podcasts

Education & languages

Duke University, B.A. Psychology and B.A. Visual Arts, minor in French

English and Persian (native), French (intermediate)