I’m a creative production leader based in New York. My work sits between the idea and the execution: figuring out what it will take to make something real, bringing the right people together, and building enough structure for the creative to stay strong.
I’ve spent the past five years at Apple, primarily on Apple News, where I lead a team of producers and creatives. I’ve also taken on major launches across Apple, serving as a central producer for Creator Studio and, more recently, the launch of Apple Music Hall.
Before Apple, I worked at Condé Nast, Ford Models, Smartly.io and Feather, often joining teams at a point when the ambition was ahead of the infrastructure. I built studios and production functions, established new ways of working, and helped launch firsts — from W Magazine’s first podcast to Feather’s first television campaign.
The through line in all of it is pretty simple: I like making complicated things easier to make. That usually means asking the hard questions early, seeing where things are likely to break, and building processes that work more than once. The best systems make the work easier without getting in the way of it.
I’m most at home when the work is ambitious, the path isn’t obvious, and there are a lot of moving pieces to bring together.
Experience
Apple
Senior Producer, Product Design & Marketing (Services)
2021–Present
Feather
Content Strategy Manager, Creative and Social
2021
Smartly.io
Producer, Global Creative Studio
2020–2021
W Magazine (Future Media)
Content Production Director
2019–2020
Ford Models
Head of Creative Content and Strategy
2018–2019
W Magazine (Condé Nast)
Creative Producer
2017–2018
Selected clients
Uber, Spotify, Amazon, Casper, HelloFresh, Vogue, Clinique, Chanel, Burberry, Dries Van Noten, Barneys New York, La Prairie, Moda Operandi, W Magazine, British Vogue, V Magazine.
Expertise
Leading and developing creative teams · Portfolio prioritization and resourcing · Budget planning, actualization and executive reporting · Agency, freelance and vendor frameworks · Production operations, tooling and workflow design · Localisation and global scale · AI in creative workflows
Formats
Film
Brand and launch films, series, TV and broadcast, livestreams
Photography
Campaign and editorial
Product and digital
In-app and on-device, App Store, web, paid and organic social
Physical
Out-of-home, print, retail, events and experiential
Audio
Podcasts
Education & languages
Duke University, B.A. Psychology and B.A. Visual Arts, minor in French
English and Persian (native), French (intermediate)