DRAG

Creative Producer /
Brand Storyteller

Liam and Michael smiling for a selfie outdoors.
Video of Liam's older hairless cat, Anubis, grooming himself in a grey fuzzy blanket on the couch.
Liam's hairless cats, Anubis and Pharaoh, sun-bathing on the floor.
Liam taking a selfie with his hairless cat, Pharaoh, sitting on his shoulder like a parrot.
Video of Liam's hairless cats, Anubis and Pharaoh, grooming each other in a furry blanket.
Liam and Michael smiling for a selfie outdoors.
Video of Liam's older hairless cat, Anubis, grooming himself in a grey fuzzy blanket on the couch.
Liam taking a selfie with his hairless cat, Pharaoh, sitting on his shoulder like a parrot.
Liam's hairless cats, Anubis and Pharaoh, sun-bathing on the floor.
Video of Liam's hairless cats, Anubis and Pharaoh, grooming each other in a furry blanket.
ABOUT –
ABOUT –
Bio

I'm a creative producer and brand storyteller with a diverse background spanning photography, videography, fashion, beauty, and tech.

I began my career interning under the esteemed photographer and filmmaker, Steven Klein, and in the photo department at V Magazine / VMAN. After moving to New York City full-time in 2015, I worked as a fashion styling and set design producer at CLM agency.

Naturally drawn to photography and magazines, I moved to Condé Nast where I worked as a photo editor at W Magazine producing the cover stories, beauty stories, and well fashion stories. My curiosity for video content led me to FORD Models, where I established an in-house creative studio, working on multimedia projects with prestigious brands such as Vogue and La Prairie, and revamping the agency's social content strategy.

Afterwards, I returned to W Magazine to oversee their multi-platform content, including video and new mediums such as a podcast and Instagram face filter. With the pandemic, I explored careers outside of fashion magazines first with a role in social media advertising at Smartly.io and then a role in creative strategy at Feather, before ultimately landing at Apple News+ where I now work with publishers such as Condé Nast, Hearst, and Dotdash Meredith to enhance their content on the platform and create a more engaging experience for News+ readers.

I also produce the podcast What's Contemporary Now? with host Christopher Michael.

Experience

Apple

Content Design Producer, News+

Manage global projects for the content design team, working with major media companies including Condé Nast, Hearst, Meredith, Bauer, Dow Jones, and Vox, to create custom editorial work.

Smartly.io

Creative Studio Producer

Cross-functionally managed creative projects on a global scale for Smartly's creative studio, developing data-driven, thumb-stopping, multi-channel paid creatives for some of the most admired and recognizable brands in the world including Uber, Spotify, and Casper. I spearheaded the creation and implementation of new processes and efficiencies for scaling with new and existing enterprise clients.

W Magazine

Content Production Director

I cross-functionally developed and oversaw multi-channel video and audio content across fashion, beauty, music, and lifestyle verticals to engage and build our existing audience, drive brand awareness, and unlock new revenue. I managed projects from conception to launch while strategizing every touchpoint along the way, making sure projects were held to a high creative standard and delivered on time and within budget. I spearheaded the launch of a TikTok channel with 245k+ followers, an Instagram filter with 3.6M+ impressions, a podcast sponsored by CHANEL with 120K+ listens, and multiple new franchises for YouTube, Instagram, and TikTok.

Software

Creative

  • Figma
  • Sketch
  • Webflow
  • Photoshop
  • InDesign
  • Illustrator
  • After Effects
  • Premiere
  • Descript
  • Audition

Project Management

  • Airtable
  • Wrike
  • Monday
  • Google Suite
  • Slack
  • Quip

Key Skills

  • Creative Production
  • Creative Direction
  • Content Creation
  • Content Strategy
  • Digital Asset Management
  • Media Rights/Licensing/Usage
  • Automation
Résumé