Helped shape and launch W Magazine’s first podcast, an editorial audio franchise designed to extend the brand’s authority in celebrity, film, and culture into a new format. Hosted by Lynn Hirschberg, the series translated W’s signature long-form talent access into intimate, first-person conversations with Margot Robbie, Awkwafina, Nicole Kidman, Noah Baumbach, Greta Gerwig, Saoirse Ronan, Charlize Theron, and Quentin Tarantino.
My role spanned both production and franchise strategy: managing the rollout across W Magazine, Apple Podcasts, Spotify, PR, and social; coordinating episode assets, publishing links, embeds, and promotional materials; and helping position the series as a scalable platform for future audio and branded-content opportunities. Season 1 became a benchmark for W’s podcast strategy, including follow-on partnership conversations with Dior.